Breastfeeding welcome here!

We are encouraging shops, cafés and other public premises across the Council area to sign up to the free scheme to show they are recognised as ‘breastfeeding friendly’. 

The right to breastfeed in public is protected by law but it’s not always a positive experience. Mums can sometimes feel embarrassed, uncomfortable, and they worry about the reaction they’ll receive.

The ‘Breastfeeding Welcome Here’ scheme aims to positively change perceptions around breastfeeding in public and promote an environment where mums feel confident to breastfeed for as long as they choose. 

By signing up, businesses and organisations pledge to actively welcome mums who are breastfeeding and support them to feel confident and comfortable feeding their baby wherever they are.  

Alderman Sharon Skillen said, "Council staff have such a welcoming attitude towards breastfeeding mums. On every occasion they have ensured that my baby and I are comfortable, even in the Council chamber. As a local Councillor, like a lot of mums, I find it challenging to manage the demands of caring for young children and working. I would encourage all local businesses and public facilities to embrace the ‘Breastfeeding Welcome Here’ scheme."

For more information and to use the interactive map to find breastfeeding friendly locations near you please click here.